Instead of a water-based formulation, our products are formulated fully with botanical extracts and oils.
This has a range of implications on our environment besides reducing our water usage.
- Water based products require the use of synthetic preservatives to keep bacteria out. A waterless product can be preserved with more earth friendly preservatives.
- With a pure and concentrated formula, the products are also long lasting. We have therefore been able to minimise packaging consumption by over 50% as opposed to the industry benchmarks for similar products.